Following The Defeat Of The Confederacy In 1865, Nathan

Following the defeat of the Confederacy in 1865, Nathan B. Forrest was held in high regards in the south as a â€Å"War Hero†. It was reported that he had twenty-nine horse shot out from under him, killed or wounded thirty soldiers in hand-to-hand combat, and being wounded four separate times himself.1 The Ku Klux Klan was already in existence when they offered him a position of command in the fight against reconstruction and corruption that came with it. Forrest held the title of â€Å"Grand Wizard†, but would eventually disbanded the Klan due to excessive violence that countered efforts to secure southern rights within the Union. At the end of the Civil War, Nathan B. Forrest was faced with the brutal reconstruction era that followed the end of†¦show more content†¦Forrest declared the Ku Klux Klan dissolved and disbanded in 1869.12 Forrest declared a victory in the Klan’s primary objective of helping southerners from the oppression of reconstruction, in the hopes to save face.13 Nathan Forrest continued to be proactive in defending the rights of both white and black southerners as a former Ku Klux Klan â€Å"Grand Master† and even organized the Memphis Selma Railroad and proactively hired educated and talented blacks to high level positions within the company.14 When confronted with his appointment to the Ku Klux Klan, he would adamantly deny all association with the Klan to avoid retaliation from the new violent methods used byShow MoreRelatedThe New York City Draft Riots3042 Words   |  13 Pagesreelected †¢ Explain how the Union forces overpowered the Confederacy By the outset of 1864, after three years of war, the Union had mobilized its resources for the ongoing struggle on a massive scale. The government had overseen the construction of new railroad lines and for the first time used standardized rail tracks that allowed the North to move men and materials with greater ease. The North’s economy had shifted to a wartime model. The Confederacy also mobilized, perhaps to a greater degree than the

Case †Unilever Free Essays

This meant that each subsidiary was responsible for production, marketing, sales, and dilutions of their own products. Milliner felt that by allowing each subsidiary to be accountable for Its own performance would strengthen the overall company structure. Managers were able to develop their own marketing strategies to match their clients and region. We will write a custom essay sample on Case – Unilever or any similar topic only for you Order Now By the mid-asses, Milliner fell into issues of cost, global brand expansion, and product release. With the current decentralization structure, Milliner determined that there was too much duplications, a lack of scales economies, and overall too high of costs. In 1 996, Milliner set forth with a new structure strategy based on regional business groups. These groups were introduced in order to drive down operating costs and speed up the process of introducing and developing new products/brands. For example, Lever Europe (one of these regional business groups) would consolidate all detergents in Europe, which proved to reduce production costs and speed. With this new structure, new costs of transportation and storage would need to be taken into account. However, this new strategy did Identify costs, but also Increased uniform ranging In packaging and advertising for unlived. With this change. Statistics suggest Milliner saved an estimated $400 million a year from just this change in the European detergent structure. By 2000, Milliner was still a step behind the competition. Milliner decided to cut brands and develop more centralized or global divisions. The development of the food division and home personal care division allowed a global branding focus and unification. Not losing the importance of Individual preferences and differences, Milliner added region business as headquarters of a larger area. In the mid-asses, Milliner was attempting to build a unified brand, reduce production costs, and eliminate production lag time by introducing a new structure based on regional business groups. Milliner needed to change from Its previous decentralized business model because It would not keep up with a rapidly changing competitive market environment. Success from competitors such as Nestle and Procter amp: Gamble allowed Milliner to see their faults. Duplication in manufacturing, lack of scale economies, and overall high costs left Milliner behind its competition. For example, with 17 different European operations it would take four to five years togged all 17 groups to launch/adopt a new product. This significant lag time left Milliner behind and struggling to develop any market share for its product. For these four to five years, competitors were rolling out different variations of these structure was a number of divisions focused on a different but specific category of products. These groups coordinated the activities of national subsidiaries to decrease costs and increase the speed of development, production, and implementation. By doing so, individual subsidiary companies let go of autonomy to execute a unified Milliner strategy. One key aspect was the decrease in production costs. Jeans (2011) helps to expand our view on the total cost of production that Milliner was initially battling from 17 different groups. Total cost includes: setup cost for production, reordering and processing costs, quality costs from lack of quality and product defects, product shortage costs, material costs, and carrying costs Nonage, 2011). All of these costs, multiplied by 17, were hurting the bottom line for Milliner n Europe alone. The new structure identified this and cut manufacturing from ten plants down to one or two. This eliminated the size of the many discussed costs and allowed product sizing and packaging to generate uniform brand recognition. The movement toward this business group model saw big gains, as an estimated $400 million was saved in the European detergent operations alone. REFERENCES: Jeans, A. (2011). Economic production order quantity and quality. International journal Of production Research, 49(6), 1753-1783. Don. 1080/00207540903555528 Although Milliner saw financial success in its business group structure, it still lagged behind its main competitors. This structure failed to answer all of Milliner’s issues by remaining to different organizational and too expansive in its product mix. To answer these issues, Milliner changed its model again toward a global structure. In some ways even with the business group structure, Milliner was still dealing with 17 different subsidiaries in Europe and various amounts in different countries around the world. There was no global division that stressed/organized similarity across the lobe. From this, timing issues and brand reputation was unable to translate world- wide. Milliner acknowledged this fact by the early asses and developed two global product divisions: food and home ; personal care. These were developed to centralize their company and vision. The second issue was Milliner’s over extensive brands. With over 1,600 different brands it was difficult and costly to be competitive in any one certain area. They needed to think about quality over quantity in order to focus efforts on developing, manufacturing, and marketing for their most profitable brands. How to cite Case – Unilever, Papers

The Tempest Final Essay Example For Students

The Tempest Final Essay Shakespeare embraces the relationship between master and slave in his play The Tempest. The characters Prospero and Caliban portray conflicts and complexities of authority. As one gains power, the other loses it. In the play, Prospero rises to power, while Caliban loses it. The legitimacy of Prosperos authority over Caliban is, however, questionable. What gives Prospero the power over Caliban? What are the reasons that Caliban should obey his masters orders? These questions can be answered through investigating the possession of the island, the justice of punishing Caliban, and Prosperos right to use or abuse his power. One of the reasons for Calibans defiance towards Prospero is the fact that he believes the island that they are on to be his, but to have been stolen by Prospero. This islands mine by Sycorax my mother, / Which thou takst from me (1. 2. 331). Caliban feels as though he has been taken advantage of. When Prospero first comes to the island, he is kind to Caliban, and in return, Caliban shows him the secrets of the island. When thou camst first, Thou strokst me and made much of me; wouldst give me Water with berries int, and teach me how To name the bigger light and how the less, We will write a custom essay on The Tempest Final specifically for you for only $16.38 $13.9/page Order now That burn by day and night; and then I loved thee, And showed thee all the qualities oth isle, The fresh springs, brine pits, barren place and fertile (1. 2. 332-8) This is Prosperos ploy to use Caliban to learn the secrets of the island. Once he knows all the qualities of the island, he no longer needs Calibans knowledge and thus enslaves him and uses him as free labor. Caliban despises Prospero and Mirandas efforts to educate him and to help him. To him, they are all part of the deception. Prospero believes otherwise and feels as though Caliban owes him for his generosity. Caliban is the first one to inhabit the island. When Prospero comes to the island he assumes possession of the island to be his. Along with the possession of the island he assumes control of whatever and whoever inhabits the island. This trend is also seen in the numerous accounts of European settlers voyaging to the New World and capturing the natives to use them as slaves. Antonio Vieira, a Jesuit father, condemned this and believed that it was Gods will for slaves to be free and anyone who takes away ones freedom should go to hell. He quotes, Any man who deprives others of their freedom and being able to restore that freedom does not do so is condemned (from Vieiras Sermon Condemning Indian Slavery). Prospero robs Caliban of his island and of his freedom. He has the ability to restore Calibans freedom and island, yet he does not. The innocence of Caliban, however, can also be questioned. Prospero does not enslave him without reason. He demands service from Caliban on the basis that he attempts to rape his daughter. till though didst seek to violate / The honour of my child (1. . 344). Prosperos argument is that he tries to educate Caliban and to help him, but in return, Caliban tries to take advantage of his daughter. Servitude is thus Prosperos way for Caliban to pay penance. Indeed, Caliban should be punished for his wrongdoing, but whether Prospero should do it and how much punishment is deserved is not for Prospero to decide. In present day, when a felon is caught for attempted rape, he is punished and serves time in prison. He may have to do services and live in poor conditions. .u992de7bd3ca6f6fd9a0947698a856d37 , .u992de7bd3ca6f6fd9a0947698a856d37 .postImageUrl , .u992de7bd3ca6f6fd9a0947698a856d37 .centered-text-area { min-height: 80px; position: relative; } .u992de7bd3ca6f6fd9a0947698a856d37 , .u992de7bd3ca6f6fd9a0947698a856d37:hover , .u992de7bd3ca6f6fd9a0947698a856d37:visited , .u992de7bd3ca6f6fd9a0947698a856d37:active { border:0!important; } .u992de7bd3ca6f6fd9a0947698a856d37 .clearfix:after { content: ""; display: table; clear: both; } .u992de7bd3ca6f6fd9a0947698a856d37 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u992de7bd3ca6f6fd9a0947698a856d37:active , .u992de7bd3ca6f6fd9a0947698a856d37:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u992de7bd3ca6f6fd9a0947698a856d37 .centered-text-area { width: 100%; position: relative ; } .u992de7bd3ca6f6fd9a0947698a856d37 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u992de7bd3ca6f6fd9a0947698a856d37 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u992de7bd3ca6f6fd9a0947698a856d37 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u992de7bd3ca6f6fd9a0947698a856d37:hover .ctaButton { background-color: #34495E!important; } .u992de7bd3ca6f6fd9a0947698a856d37 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u992de7bd3ca6f6fd9a0947698a856d37 .u992de7bd3ca6f6fd9a0947698a856d37-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u992de7bd3ca6f6fd9a0947698a856d37:after { content: ""; display: block; clear: both; } READ: Dramatic Significance EssayHowever, the government consisting of numerous people decides these sentences. True, in Prosperos time and place, it may have been the business of the victim to punish the criminal; however, Prosperos punishment for Caliban is not entirely for justice, but also for his advantage. The purpose for prison sentences is for justice and for the correction of the criminal. Prosperos sentence was not of this purpose. Authority is defined as one who has acquired power over another. In this play, Prospero is the one who holds all the power. This power that he holds comes not from exceptional governing abilities or brute strength, but out of his supernatural powers. He is able to control Caliban and to force him to serve him by using his magical powers. Without his supernatural powers, he would have no power over Caliban. This authority that Prospero holds over Caliban is not through love, but instead through fear. Prospero threatens Caliban if he does not obey: For this be sure tonight thou shalt have cramps, Side-stitches that shall pen thy breath up. Urchins Shall, for that vast of night that they may work, All exercise on thee. Thou shalt be pinched As thick as honeycomb, each pinch more stinging Than bees that made em. (1. 2. 324-9) These threats are harsh and cruel and make it very hard for Caliban to disobey. These consequences are difficult for anybody to endure. The only reason Caliban obeys is because he is afraid of the things that Prospero will do to him if he disobeys. He does not obey Prospero because he loves him but because he fears him. Prospero uses his powers unjustly against a defenseless Caliban. He is able to enslave Caliban because he cannot fight back. Caliban obeys not out of choice but out of fear. Prospero usurps his power from Caliban and abuses it. Many conflicts of authority are present when there is a master and slave relationship. The Tempest by Shakespeare illustrates a master/slave relationship between Prospero and Caliban in which power and authority is fought over. Prospero is the master and Caliban is the slave. These positions are not the results of chance but rather a result of force. Prospero robs Calibans island and claims it to be his own. He then robs his freedom and forces him to serve him. His justification for doing so, is that Caliban attempts to rape his daughter and that he should pay penance for it; however, his punishment is not legitimate because it is for selfish reasons not for justice. And the only reason that Prospero has any control over Caliban is through his supernatural powers, which he abuses. Prospero the master enslaves the helpless Caliban and deprives him of his freedom and according to the Jesuit Father, Antonio Vieira, Prospero should be condemned to hell.

HMS Warrior (1860) in the Royal Navy

HMS Warrior (1860) in the Royal Navy HMS Warrior  -  General: Nation: Great Britain Builder: Thames Ironworks Shipbuilding Co. Ltd. Laid Down: May 25, 1859 Launched: December 29, 1860 Commissioned: August 1, 1861 Decommissioned: May 31, 1883 Fate: Museum ship at Portsmouth, England Specifications: Type: Armored Frigate Displacement: 9,210 tons Length: 418 ft. Beam: 58 ft. Draft: 27 ft. Complement: 705 Power Plant: Penn Jet-Condensing, horizontal-trunk, single expansion steam engine Speed: 13 knots (sail), 14.5 knots (steam), 17 knots (combined) Armament: 26 x 68-pdr. guns (muzzle-loading)10 x 110-pdr. Armstrong guns (breech-loading)4 x 40-pdr. Armstrong guns (breech-loading) HMS Warrior  -  Background: During the early decades of the 19th century the Royal Navy began add steam power to many of its ships and was slowly introducing new innovations, such as iron hulls, into some of its smaller vessels. In 1858, the Admiralty was stunned to learn that the French had commenced construction of an ironclad warship named La Gloire. It was the desire of Emperor Napoleon III to replace all of Frances warships with iron-hulled ironclads, however French industry lacked the capacity to produce the needed plate. As a result, La Gloire was initially built of wood then clad in iron armor. HMS Warrior  - Design and Construction: Commissioned in August 1860, La Gloire became the worlds first ocean-going ironclad warship. Sensing that their naval dominance was being threatened, the Royal Navy immediately commenced construction on a vessel superior to La Gloire. Conceived by Admiral Sir Baldwin Wake-Walker and designed by Isaac Watts, HMS Warrior was laid down at Thames Ironworks Shipbuilding on May 29, 1859. Incorporating a variety of new technology, Warrior was be a composite sail/steam armored frigate. Built with an iron hull, Warriors steam engines turned a large propeller. Central to the ships design was its armored citadel. Built into the hull, the citadel contained Warriors broadside guns and possessed 4.5 iron armor which was bolted onto 9 of teak. During construction, the design of the citadel was tested against the most modern guns of the day and none were able to penetrate its armor. For further protection, innovative watertight bulkheads were added to the vessel. Though Warrior was designed to carry fewer guns than many other ships in the fleet, it compensated by mounting heavier weapons. These included 26 68-pdr guns and 10 110-pdr breech-loading Armstrong rifles. Warrior was launched at Blackwall on December 29, 1860. A particularly cold day, the ship froze to the ways and required six tugs to pull it into the water. Commissioned on August 1, 1861, Warrior cost the Admiralty  £357,291. Joining the fleet, Warrior served primarily in home waters as the only dry dock large enough to take it was in Britain. Arguably the most powerful warship afloat when it was commissioned, Warrior quickly intimidated rival nations and launched the competition to build bigger and stronger iron/steel battleships. HMS Warrior - Operational History: Upon first seeing Warriors power the French naval attachà © in London sent an urgent dispatch to his superiors in Paris stating, Should this ship meet our fleet it will be as a black snake among rabbits! Those in Britain were similarly impressed including Charles Dickens who wrote, A black vicious ugly customer as ever I saw, whale-like in size, and with as terrible a row of incisor teeth as ever closed on a French frigate. A year after Warrior was commissioned it was joined by its sister ship, HMS Black Prince. During the 1860s, Warrior saw peaceful service and had its gun battery upgraded between 1864 and 1867. Warriors routine was interrupted in 1868, following a collision with HMS Royal Oak. The following year it made one of its few trips away from Europe when it towed a floating dry dock to Bermuda. After undergoing a refit in 1871-1875, Warrior was placed in reserve status. A groundbreaking vessel, the naval arms race that it helped inspire had quickly led to it becoming obsolete. From 1875-1883, Warrior performed summer training cruises to the Mediterranean and Baltic for reservists. Laid up in 1883, the ship remained available for active duty until 1900. In 1904, Warrior was taken to Portsmouth and renamed Vernon III as part of the Royal Navys torpedo training school. Providing steam and power for the neighboring hulks that comprised the school, Warrior remained in this role until 1923. After attempts to sell the ship for scrap in the mid-1920s failed, it was converted for use a floating oil jetty at Pembroke, Wales. Designated Oil Hulk C77, Warrior humbly fulfilled this duty for half a century. In 1979, the ship was saved from the scrap yard by the Maritime Trust. Initially led by the Duke of Edinburgh, the Trust oversaw the eight-year restoration of the ship. Returned to its 1860s glory, Warrior entered its berth at Portsmouth on June 16, 1987, and began a new life as a museum ship.

How to Write Content Both Humans and Search Engines Love

How to Write Content Both Humans and Search Engines Love I’m a big fan of Google. That means that every single word that I write has the â€Å"mumbo jumbo† that appeals to search engines. In other words, each post that I write has at least some sort of keyword analysis to it. For example, this post itself is based around keywords like how to write for search engines and content writing. But, that’s not all. I’ll let you in on a little secret. I’m a fan of writing for humans too. Why? Because even if you get ranked at the top, at the end of the day, Google doesn’t pay you, nor do they subscribe to your website. Humans do. That being said, it is an age long debate between SEOs  who you should really write for: search engines, or humans? Well, today, I’m going to show you how you can actually do both. In this post, I’ll share with you a little about the history behind the conflict between search engines and humans, why there has been so much debate going on around it. I will also go super in depth into how, by the end of reading this post, you can have a good idea of how to write content that both search engines and humans love. Let’s begin! Download Your Free SEO Content Template and Guide Bundle Creating the best content possible that achieves high search engine rankings and inspires readers to click isnt easy. That is, of course, unless you have these 12 free downloadable resources. Apply the advice youll get in this post with these free templates and guides: On-Page SEO Checklist SEO Content Strategy Guide Latent Semantic Indexing Infographic Best Time to Publish Blog Posts Guide Keyword Research Template SEO Rank Tracking Template Blog Post Outline Template Blog Post Writing Checklist Catchy Blog Title Infographic How to Write a Blog Post Template Emotional Power Words Tear Sheet Content Calendar Excel Template How This Post is Written I was originally going to write this post in the manner of a listicle, when I decided that â€Å"’s readers don’t need this! They don’t need another list telling them what to do!† And that’s true. The Internet’s already full of this stuff. That got me the idea of writing this post to be as actionable as possible. At every step of the way, I will be listing down particular steps that you can take, and apply immediately to your own blog. Recommended Reading: How to Boost Traffic With 34 Important SEO Tips You Need to Know (+ Free Kit) The Ultimate Blog Writing Process to Create Killer Posts How to Make an SEO Content Strategy That Will Improve Your #1-3 Results By 248% The Test Bed In order for us to understand this post in detail, we’ll have to use a standard post for our study. In this case, we’ll be using my post on LinkedIn profiles: The Debate Between Search Engines and Humans If you want to understand the debate between Search Engines and Humans, first you’ll have to understand how different these two beings analyze the same chunk of text. For this case study, let’s use the best search engine word reader that every WordPress owner knows and love: the YOAST analyser. Should you write for search engines, or for humans? The answer: both.Your SEO Best Friend, The YOAST Analyzer The Yoast Analyzer is a plugin  that you can install easily from the WordPress Repository, and is totally free (though it comes with paid upgrades that you really don’t need). Downloading Yoast Installing Yoast is pretty straightforward. First, you’d want to go to Plugins on your WordPress Dashboard. Click on it. Then, click on Add new on the top left-hand corner. Next, on the left-hand corner of the screen, you should see a box that looks like this: Type in Yoast, and you should see the following option at the bottom: Click on the blue install button (my button says active because it has already been installed). Accessing Yoast To access the Yoast analyser, simply click on Posts on the left hand side of your WordPress Dashboard: Next, choose a post that you’re working on: Then, inside the Edit Post section, scroll down to the bottom, and you’ll see the Yoast Plugin. The Yoast Analyzer displays key SEO information on your post that looks something like this: Here’s what the colors mean: Orange: Meh†¦Your content is good...but not that good Green: Yay! Red: Change it. NOW. Here's how to make the most out of @yoast for your #WordPress blogAnalyzing your Content for Search Engine-Friendliness The first thing we have to understand in order to create search engine friendly words, is to understand that how Yoast breaks down your post. In this section, you will learn all about the different ranking points that Yoast identifies after years of being in the industry as the top plugin for SEO. Step 1: Enter Your Focus Keyword The focus keyword is what the Yoast plugin operates around with. It’s this section that helps Yoast to analyze your post, and give you all the useful information that you saw in the screenshot above. Naturally, it’s also the first step that you should take when you use this plugin to analyze your text for search engine friendliness. Now, you try it: Select a keyword that you want to rank for, depending on the topic that you’ve earlier decided. For example, in the case of my LinkedIn profile post, I naturally chose to rank for the keywords Linkedin profile. If you’re just starting with writing a blog, you might want to consider using long tail keywords (3 or more words as your focus keyword), but for the sake of this tutorial, we will just keep things basic. Once you’ve decided on the keyword that you want to rank for, input your keyword into the focus keyword section, and wait, as YOAST analyses your text, and churns out your report. Step 2: Keep Your Slug Short and to the Point Simply speaking, the slug is simply the end phrase that your post URL ends with. For example, this is the slug of my LinkedIn article: Take note that the slug cannot contain stop words, which we will cover in Step 3. Take note that the slug should be short, concise, and should not contain irrelevant information in regards to your keyword. If you’re wondering what irrelevant information looks like, it might include the following: The date of your post The category of your blog The time that you posted One general rule of thumb that you can steal from me is to simply use the objective of your article and effect that it brings for the user. For the sake of helping you to understand what objective and effect is, here’s a deeper explanation: Objective: What is the purpose of the article? What is the article based around? Effect: What end goal or effect does it bring the user? What benefits can the user expect out of the article? The first step is to go your headline, and identify what your objective and effect is. For example, going back to my LinkedIn article, my post title looks like this: As you can see, I’ve identified the objectives and the effect of the LinkedIn post, which then gives me a starting point for my slug. In this case, my objectives and effect look something like this: Objective: LinkedIn profiles. Obviously, since the entire article is dedicated to talking about LinkedIn profiles, this part is a no-brainer. Effect: Simple steps. It’s a list of simple things that readers can do to get their desired effect. Converts. What’s the point of writing up a LinkedIn profile if it doesn’t convert? This is a sure winner. When you piece together the Effect and Objective of your title, it becomes super easy for you to come up with a decent slug. Here are some examples that I came up with for my post: Powerful-linkedin-profile Highly-converting-linkedin-profile Simple-steps-linkedin-profile-converts As you can see, I chose the first one, because I felt that it was more direct, to the point, and more importantly, search engine friendly for that particular keyword. Now that you understand what a slug is, it's time to understand what stop words are. Quick #SEO tip: make your slugs search engine-friendly.Step 3: Inbound and Outbound links Links are at the heart of the internet. They help search engines understand website, and they also help humans to better reach and access information. In other words, every time you create a blog post, be sure to do your linking correctly, if you want both search engines and humans to love it. Links consists of two types: inbound and outbound. Inbound Links Inbound links are links that pointing internally within your site, and are also known as internal links. In other words, these are links that you point out to the other pages in your website. For example, if I were to do a post on content marketing, and the work that I have done as a Content Marketing Consultant, I could include a simple line in my post that says â€Å"after being in the Content Marketing field for 6 years...† I could then point a link from the sentence to a page where I talk more about my Consulting career, and how I can help my clients. Internal links help search engines to better understand where all the information is connected together, and how your site functions. This means that from a technical standpoint, it’s a bonus for the search engines, because they don’t have to run into walls every time they crawl your site. Also, internal links help your audience to stay on your site longer, because you are hopefully pointing them elsewhere with relevant information, which then helps them to understand what you do, and what your site is about. Needless to say, your bounce rate (the percentage of people who leave your site without any engagement with it) decreases because your visitors are now staying longer on your site, because they're more engaged with your content. For example, at Contentrific, I found that by increasing the number of internal links to my site by five, I found out that my bounce rate actually decreased by roughly 7%, which is not too bad for a start. How can adding internal links help decrease bounce rates?Outbound Links On the other hand, external links are links that are actually pointing out from your site. In other words, they are links that point search engines from your site to other websites. To really understand external links, it's best to use an example. Imagine that you have a new shoe company in town. You’re trying to tell the town hall to put up advertisements on their noticeboards, so that you can advertise your town. But imagine the town hall doesn’t really understand what you’re saying. â€Å"Is it an apparel shop?† â€Å"Do you sell food there?† Frustrated, you come up with a brilliant reference for them: â€Å"My shop is like a Nike of this town.† Now imagine the collective sigh that the town office gives you, when they finally understand it. If you haven’t guessed it yet, the town hall was Google in my example, and your shop was your website. By externally linking out to other authority sites like Nike (assuming your site sells shoes and sports apparel), it helps search engines like Google to better understand your site by referring your content and pointing them towards authority sites that have already been ranked highly. For example, if I were to do a post on content marketing, I’d make it a point to link out to other   learning resources on authoritative sites like Content Marketing Institute, Copyblogger, and any other sites that have been around for awhile. Think of Google as a learning baby,  and your objective is to teach this baby how to associate red with danger, green with go, and so on. Although it might not seem like a lot, these changes do contribute to an increased ranking when it all adds up. Don't worry that you might be pointing to your competitors, because in due time, you'll just rub the authority that they have, establishing yourself as the main voice in your industry as well. Step 4: Length of Text The length of your blog post plays a significant role in getting your posts to rank. Long-form blog posts are also increasingly becoming the most popular form of content of choice, because of the changes in Google’s algorithm in the recent years. So what exactly is long-form content? To put it simply, you can assume that you’re writing long form content when your blog posts go beyond 1,500 words. You’re writing long form content when your blog posts go beyond 1,500 wordsMy personal recommendation is to write content that goes above 2,500 words, since it has been proven extensively that this form of content is the ideal type of content that gets the most number of social shares and engagements  (assuming you don't have time to write mega posts of 8,000 words like I do). At every step of the way, you want to make sure that the content that you put out is not just there so that you can hit the word count, but actively works to elaborate and reinforce your main point. For example, if you're writing a post on LinkedIn profiles, you'd want to write extensively on the different aspects of a LinkedIn profile, instead of just the usual â€Å"create an account on LinkedIn and start filling it up†. A good start point for elaborating on your main topic is to find related topics and subtopics to write about. The key point is to fill up the meat of your content, so that it becomes an impressive hamburger that your readers will boast about to their friends. Step 5: Keyword Density Keyword density is simply technical jargon which basically means the number of times that particular Focus keyword appears in your content. For example, if my focus keyword is "linkedin profile," then the measure of my keyword density is the number of times the words â€Å"linkedin profile† appears in my entire blog post. In general, it is best to come up with keyword density of more than 1.5%; if you can't go higher than 2%, it would be best. Take note, however, that over-stuffing your posts with keywords is a bad thing. This gives a negative signal to Google that you're trying to flood your blog post with the key word, in an attempt to rank for it, instead of really providing information that shows value to the reader. Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research Step 6: SEO title Your SEO title is something that you want to pay particular attention to, mainly because your headline is a key make or break factor that determines whether or not a reader clicks through to your article. Now, this is where it gets a little bit tricky. It's tricky because marketers and bloggers like you have to come up with SEO titles that are both human friendly, which means it intrigues, persuades, and excites, but it also has to be easy enough for search engines to understand it at a glance. Fortunately, Yoast makes this extremely easy for us. Just follow the green button! Kidding. Recommended Reading: Here Are the 101 Catchy Blog Title Formulas That Will Boost Traffic By 438% Step 7: Length of Page Title The next step that we have to take is to make sure that your page title isn't too Long. It's important for you to pay close attention to the length of the page title, since you wouldn't want your title to cut off mid way like so: Step 8: Focus Keyword Appears in URL Next, you have to make sure that the focus keyword that you've selected earlier is included in the URL. In other words, make sure that your focus keyword is included your slug as we've mentioned in step 2. This might actually get a little confusing, since we just covered the topic of effect and objective, but if you get your objective right, it’s a piece of cake. For example, if I were to do a blog post about tennis balls, and the main objective is tennis balls, why wouldn’t you place the words tennis balls in your URL? Chances are, you would. Step 9: First Paragraph of Copy Search engines tend to prioritize the words that you place in front of your copy, as opposed to the words at the back. More specifically, by placing your focus keyword in the first paragraph of your content, you’re telling Google â€Å"Hey! This keyword has been repeated in the page title, the URL, as well as the first paragraph!† What does that tell you? It tells you that the keyword is something that Google should pay extra attention to. For example, if I were to do a post on blogging, but I only mention the keyword â€Å"blogging† at last paragraph of my blog post, how relevant do you think my article is? Well, search engines work in roughly the same way as well. Recommended Reading: How to Maximize Your On-Page SEO in 2017 With One Awesome Checklist Step 10: Meta Description Although the meta description has been widely debated by SEOs whether it is a ranking factor, it is generally agreed that they are relevant for driving human interaction with a site. This is because when a searcher searches for information about a particular topic or question on Google, the queries come back to him/her looking like this: The shaded portion is where the meta description is located. Can you see why it is still considered important, even though most SEOs think that it’s not considered a ranking factor? Think of your meta description as an elevator pitch of sorts. Its job is to condense the information in the post into either a question or a sentence, to attract the attention of the reader, and convince them to click  through. The important points that you must have in your meta description are: A value proposition of the article Clear, concise summary of the article Create points of intrigue about your article, so that the prospective reader is incentivised to click through Make sure that your keyword is also included in the Meta Description. You don’t need to place your keyword at the front of your Meta Description. Step 11: Single Instance of Keyword This might come as a shock to you, but when I first started out in SEO, I initially thought that the way to rank for keywords on Google was to create a ton of content around the same keyword! Boy, was I an idiot. But, now that I think about it, it makes perfect sense why I would think this way. It’s because most gurus online didn’t explain it clearly, or didn’t bother to explain it at all. When they say â€Å"create more content around your keyword†, it doesn’t mean create more content that are around the same keyword. Instead, what you should do is to create content around related keywords to your main keywords. Create content around related keywords to your main keywords.For example, in my LinkedIn profile writing article, my main keyword is obviously on LinkedIn profiles, but the topic is about LinkedIn in general. If I want to â€Å"create content around the same keyword,† what I should instead do is to find related keywords around the general topic â€Å"LinkedIn†, and find other keywords that are related to it. In this case, I can create come up with keywords such as: LinkedIn Publishing LinkedIn Sales Emails LInkedin Groups You get the point. When you create related content around a certain set of keywords (or keyword groups), you are in fact re-emphasising to search engine that your blog and website is about those particular group of keywords. Just don’t make the same mistake I did by using the same keyword over and over again- that’s suicide! Recommended Reading: How to Improve Your Keyword Research With Latent Semantic Indexing Before We Proceed to the Human Side ... Whew! We just covered what it takes to write for search engines. That’s a lot to digest (I know, my content gets comments like that all the time), but it’s information worthy to know. But, since this post is also about writing for humans, let’s cover that in the next section. What About Human Readers? Obviously, since this post is about search engines and human readers, we can’t continue without defining what human reading is. For those of you who are experienced bloggers (as I know you are, because you use :P), you’ll know that YOAST provides another section that helps you to analyse your post, and see if it scores well in the human’s eye too. This section is called the Readability Section. Again, access your Yoast Analyzer in your Edit Posts page, then click on Readability. You should see the Analyzer display a completely different set of information on your post. Again, the colors green, orange and red mean the same thing as I’ve mentioned above. Understanding the Different Factors that Make Up Human-Friendly Words In the next section of our post, we're going to take a look at the different factors that give us an understanding of how to write persuasively toward human readers. But before we proceed, let's take a look at the objectives of writing for humans: We want readers to subscribe We want to persuade readers to take a specific action Readers of our content have to be convinced that the content has value They have to find that the information on the blog post is easy to consume Now that we've defined the objectives of writing for humans, let's see what Yoast gives us. Step 1: Subheadings Do you like to read chunks of messages that are lumped together? I didn’t think so. That’s where subheadings come in handy. Subheadings are headings other than the H1 tag in your blog post: Generally, you’d want to make sure that you follow these steps when you write content on your blog: Have a subheading every 300 words Include your focus keyword in your subheadings - this keeps things on track for the reader too Include only 1 H1 in your content Step 2: Write Sentences No More Than 20 Words Long This should be a no-brainer too. Generally speaking, when you write sentences that are short and concise, it's easier to read your content. Step 3: The Reading Test Recently, I started seeing plenty of bloggers and writers trying too hard to write like the â€Å"big boys†, where they staff a ton of technical jargon and hard to understand sentences into their posts. While it's important to show that you know your stuff, it can hurt readability in the Long run, and lose you more readers than you would otherwise. For example, this post could have been explained using terms like canonical keywords, technical on-audits, and so on, but I deliberately chose to right in a simple way. But why? Shouldn't we write to impress? No. You should instead write to achieve your blogging goals, which most of the time means getting new subscribers to your website. Think about it this way. How are you supposed to convince new visitors on your site, sign up for your newsletter when they don't have a clue what you're talking about? For that reason, I always make it a point to  write in a way that even a high school kid will be able to understand. As a rule of thumb, you should always assume the majority of your readers are total beginners. In fact, Copyblogger did a case study, and they found out the number of beginners visiting their site was a staggering 80%, while advanced users were at 20%. How much traffic did you just lose? In fact, total beginners are the people who are trying to search for information the most, and the most desperate for a solution. If you can put across a concept or technique easily, in a way that is able to relate to that pain point, why won't they subscribe to you? Recommended Reading: How to Build New Marketing Skills in 11 Simple Steps (Backed By Science) Step 4: Paragraph Length With the attention span of a reader significantly reducing, it becomes harder and harder for marketers and content creators to maintain the level of attention to the words that we are saying. This means that any small mistake with the formatting of your content will turn off your readers, and significantly increase your bounce rate. And when it comes to keeping the attention of your readers, one of the most important aspects of overall readability of your content is the length of your paragraphs. Why is it so important to have paragraphs done right? Because the length of your paragraph creates an overall look and feel of your content. Which would you rather choose to read? Chances are, you’d choose the one on the right. Tip: For best results, keep your lengths to 20 words per sentence and no more than three sentences per paragraph. Step 5: Transition Words/Phrases Transition words are words that help to guide readers along your content. They make reading your content easier, in short. When you write blog posts, especially blog posts that are actionable in nature, you’d want to use words like these: Step 6: Passive Voice If you take away one piece of advice today from this post, and it'd be to  never write in a passive voice. I say this again. Never write in a passive voice. But, what exactly is passive voice? I'll give you an example. Say for example we are writing a simple sentence describing an elephant in a forest. Can you guess which voice is passive, and which is not? â€Å"The elephant went through the forest and came out a teddy bear† Versus: â€Å"An elephant is the best companion that you can have when you go to the forest, because it’ll become a teddy bear† The first one is the passive voice. Passive voice makes your content dull, monotonous, and irritating to read, because the reader is not a part of the action. For example, Ramit Sethi, one of the world’s top bloggers, uses a ton of active voice in his content. This keeps his content engaging, and is the main reason why readers read to the last sentence. Why should you never write in passive voice?Four Additional Tips So†¦ the key idea is to follow whatever Yoast tells us, and we’ll be alright, right? Well, not quite. You see, much as Yoast is a great plugin, it can only do so much by analyzing our text. The truth is, there are many other ways that you can improve your content, so that both search engines and your readers will love it. Since there are an endless number of ways that you can go about doing it (maybe I should come up with a blog post about it in the future), I’ll just list down four simple steps in this post that you can take additionally to improve your content.

Identify and discuss the relative importance of the major influences Essay

Identify and discuss the relative importance of the major influences on a tourist's purchasing decision - Essay Example Again, the paper on Japanese tourism demand for U.K outlines the visiting capability of both adult and children. Several factors affect the tourism of Japanese tourism to the U.K and further, it is pertinent to note that young children do frequent the U.K. the following is the summary of the book demand in tourism for the U.K. The book impact of demand in tourism for Japanese in the U.K argues that experts have concentrated on the study of tourism behaviors among Japanese forgetting the relationship of travel and motivational culture to Japan. Further, the difference between older and the younger is discussed. Therefore the article on Japanese tourism to the UK does not only analyze but also reveals the push and constraints as well as the cultural demand of Japanese’s choice on holiday outbound. Due to economic growth and increased expenditure in the Japanese nation, it is pertinent to note that the market on international tourism has gradually grown. Despite of the recent rec ession in economy, the outbound tours for Japanese has not been affected negatively; this is evident with the wide popularized overseas travel. It follows that the UK language, culture and novelty are the core values that act as pull factors to its tourism industry. Japan government has actively participated in the overseas visit since 1964, the Tokyo Olympic year. The article insinuates that the years after Olympic Games the government had to intervene in order to increase the Japanese overseas travelers to almost 10 million in the year 1991. According to the Japanese governmental report, it is acceptable that Japan did face economical recession although it did not hinder the Japanese from traveling outbound. The government concluded the above after analysis of the number of people who choose to enjoy leisure abroad, which was increasing despite of the recession in Japans’ economy. After several researches by experts, it is evident that both groups the older and younger pref er to take a yearly holiday. The frequency of travel varies for instance the younger tent to travel twice a year contrary to older age that travels less. Amusingly, the overseas travel is regarded as more luxurious and that is why, young Japanese are very much attracted to the UK touring. The book evaluates three factors that is the pull, push and constraints. It follows that the above brings out the understanding of the Japanese travel propensities to the UK. Constraints are factors that hinder or rather oppose the overseas travel by the Japanese. Thus, the book illustrates several categories of constraints as below. First, it is wise to analyze the constraint part. According to the research, it is evident that Japanese believe time is one of the constraints for the abroad travel on holiday. Even though it contradicts the study by JTB, who concluded that only 14 percent of the japans feel that time is a hindrance. This clash can be because of cultural differences. Since the japans are workaholics, they tent to feel it unfair to take off when others are working. In addition, the above further bears its evidence from the scholar by the name Bayton who made assumptions on the need of classification. It is argued that in the struggle to satisfy the ego-defensive and affection needs the Japanese do avoid holidays on regular basis. Another constraint to a

Hispanic Americans Research Paper Example | Topics and Well Written Essays - 1250 words

Hispanic Americans - Research Paper Example The Hispanic Americans in United States consists of four particular groups. They are the Mexican Americans, Puerto Ricans, Cubans and Central / South Americans. Mexican Americans Mexican Americans, as of July 2009, constitutes 10 . 3 % of the United States population. They â€Å" comprise 66 % of all Hispanics and Latinos in the United States † ( â€Å" Mexican American† ) . United States houses the second largest Mexican community in the world right after Mexico itself. Mexican Americans as a race is a general agglomeration of Native Mexicans, Spaniards and other Hispanicize European settlers. Their history in the United States ranges for over four hundred years. By 1900 their settlements were mainly focused in the New Mexico, California and Texas. As a matter of fact Californios were strictly Spanish speaking citizens of present day California, who later became associated with the society soon after the California Gold Rush. Presently the Mexican .Americans have a sub stantial population in the cities of Los Angeles, Culver City, Long Beach, La Puente, Chicago, Houston, Phoenix, Dallas, San Francisco Bay Area, Denver and more. In order to avoid racial classification, the United States Census Bureau in 1970 tried to classify Hispanics by â€Å" Spanish speakers and persons belonging to a household where the head of household was a Spanish speaker† Persons by Spanish heritage by birth location or surname Persons who self – identified Spanish origin or descent † ( â€Å" Mexican American † ) Spanish continues to be the main language of the Mexicans since the Treaty of Guadalupe Hidalgo. English was of minor importance because of proximity of southwestern U S to Mexico. In the beginning of twentieth century, with the second and third generations now on track, English became necessary with different work professions being available. But still in 1980s there were 100 Spanish news papers, with around 500 radio stations and 130 television stations. Since 1960s, there had been a huge influx of illegal Mexican immigrants in the United States which had heavily increased the cheap labor work force of the country. As the prospect of deportation is a constant threat they are highly subjected to exploitation by the employers, who often take a â€Å" don’t ask †, â€Å" don’t tell † attitude towards them. The immigrants are racially dubbed as â€Å" Wetbacks † which is a lucid approach just like â€Å" nigger † to African – Americans. Mexican Americans as a whole mainly form the nucleus of blue collar occupations in the U S. this includes from working as restaurant workers, truck drivers, janitors, gardeners, construction labors and metal moving workers. Several incidents of tensions had often aroused between Mexican immigrants and other ethnicities and also between Hispanic Americans and cheap Mexican labors over the sustainability of working – class jobs. â€Å" However, according to a survey conducted by the Pew Research Center in June 2007, 63 % of Americans would support an immigration policy that would put illegal immigrants on a path to citizenship if they â€Å" pass background checks, pay fines and have jobs, learn English † † ( â€Å" Mexican American † ) , Socially, immigrants from Mexico come from lower stratus of social ladder and are involved in low skilled jobs by generations. Usually they are form rural areas. Strictly speaking,